Franchising Insights: Virtual Bookkeeping and Post-COVID Trends with Max Emma

Richard Walsh and Max Emma explore the evolving landscape of bookkeeping and franchising in the post-COVID era. Max shares his journey from corporate life to entrepreneurship, overcoming challenges during the 2008 crisis, and expanding his bookkeeping business. They discuss the importance of duplicatable models in franchising, industry trends, and territory protection. The conversation highlights virtual bookkeeping services, business challenges, and the significance of franchising education. The episode delves into choosing the right franchise, financing, and the advantages of franchising over starting from scratch. Emphasis is placed on innovation, the rise of younger entrepreneurs, and encouraging entrepreneurship through franchise systems.