Scaling Your Business: Marketing Strategies and Insights with Joel Keith

Join Richard Walsh and Joel Keith as they explore Joel's transition from marketing professional to entrepreneur. Discover how he built his marketing agency and ASP membership, overcame challenges, and scaled through strategic partnerships. Learn about competitor analysis with the TOPA model, budget management, and crafting customer avatars. Joel shares insights on differentiating from larger brands, leveraging local influence, and evolving website management with CRM tools. They compare modern and traditional marketing, highlight long-term strategies like SEO, and discuss marketing ROI. Plus, Joel offers free consultations and shares his contact info.

Speakers

AI Chat

Joel Keith

Guest • 48%

Richard Walsh

Host • 52%

Chapters

0:00	Introduction to Joel Keith and his marketing background
1:04	Joel Keith's transition to entrepreneurship
5:00	The rise of Joel's marketing agency and ASP membership
9:00	Overcoming challenges and scaling a business
11:00	Leveraging strategic partnerships and delegation
14:00	Tailoring marketing strategies for business growth
20:41	Competitor analysis and the TOPA model
23:09	Overcoming budget constraints in marketing
24:06	The role of customer avatars and ICP in marketing
27:20	Crafting effective marketing strategies
30:17	Differentiating from larger brands
32:09	Leveraging local influence and integrity in marketing
39:04	Website management evolution and CRM tools
41:14	Comparing modern vs. traditional marketing
43:00	Committing to marketing budgets
44:37	Digital marketing challenges in trades
46:14	Emphasizing long-term strategies like SEO
48:06	Explaining marketing ROI to business owners
51:06	How to identify reputable marketing agencies
54:29	Local marketing insights for trades and services
57:32	Understanding and selecting your ideal client
1:00:39	The importance of turning away bad clients
1:01:48	Effective marketing for your target audience
1:02:54	Contacting Joel Keith and ASP services
1:03:22	Offering free value-added consultations
1:03:57	Episode wrap-up and acknowledgments
1:04:13	Outro and call to action

Transcript

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