Mastering Branding: Rich Kozak on Identity, Marketing, and Impact-Driven Strategies

Richard Walsh hosts Rich Kozak for a deep dive into the world of branding. Rich shares his journey from a personal backstory to becoming a branding consultant. They discuss the critical role of business identity and overcoming self-doubt, highlighting the challenges and identity crises business owners face. Rich defines branding and its relationship with marketing, emphasizing the importance of developing an umbrella brand. The episode covers the steps of branding, the joy it brings, and the significance of brand characteristics and clarity. They share insights on differentiating in saturated markets and the costs of inaction. Rich also introduces his book, Impact Driven Branding, and shares contact information for further resources.

Speakers

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Rich Kozak

Guest • 70%

Richard Walsh

Host • 30%

Chapters

0:00	Rich Kozak: Defining and understanding branding
0:44	Richard Walsh: Introduction and guest welcome
1:19	Rich Kozak: Personal backstory and transition to branding consultant
4:07	Richard Walsh: Business identity and overcoming self-doubt
10:11	Richard Walsh: Identity crisis in business ownership
11:07	Rich Kozak: Defining a brand and its relationship with marketing
18:41	Richard Walsh: Challenges in personal branding
21:02	Rich Kozak: Developing an umbrella brand and unique business coaching
25:30	The process and steps of branding
26:09	Rich Kozak: Impact Driven Branding book
27:02	Visualizing successful branding and the joy of branding work
30:21	Richard's experience in business coaching and team vision
34:39	Shaping business perception and reputation
37:23	The importance of brand characteristics and clarity
44:22	Marketing and getting credit for brand efforts
50:10	Naming and creating an umbrella brand
51:02	Story of branding Lou Vickery
52:57	Differentiating in saturated markets and avoiding common fallacies
57:55	Importance of getting credit for competencies and avoiding premature closure
1:02:48	Costs of inaction and seeking help in branding
1:05:14	Rich Kozak's offerings and contact information
1:07:21	Closing remarks and call to action

Transcript

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