Building Authority Through Books: Mick on Writing, Self-Publishing, and Storytelling Strategies

Richard Walsh and Mick, known as the doctor of digital, discuss the strategic value of writing a book to build authority and establish expertise. Mick shares insights on transforming mundane topics into captivating stories and the importance of maintaining one's voice with editorial support. They explore the journey of self-publishing, emphasizing how books can be powerful business tools. The episode highlights the return on investment and additional benefits of book publishing, including credibility and resilience built through learning from failure. Mick offers encouragement and practical tips for aspiring authors, concluding with ways to connect for coaching and final reflections on the journey.

Speakers

AI Chat

Mick

Guest • 49%

Richard Walsh

Host • 51%

Chapters

0:00	Introduction and the value of books over business cards
0:27	Sponsor: Sharpen the Spirit Coaching
1:17	Guest introduction: Mick, the doctor of digital
3:11	Writing a book to establish authority and expertise
6:29	Making mundane topics captivating through storytelling
9:42	Establishing credibility with your own book
12:28	Learning from failure to build resilience
17:08	Maintaining your voice with the help of an editor
22:15	Embracing self-publishing and Mick's novel journey
24:27	Utilizing books as strategic business tools
27:32	Analyzing the ROI and additional benefits of book publishing
33:20	Encouragement and tips for aspiring authors
35:19	Connecting with Mick for coaching and final takeaways

Transcript

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