Mastering Crisis Management: Mike Swenson on Strategies, Tools, and COVID Lessons

Mike Swenson joins Richard Walsh to discuss the critical role of crisis management in business success. Mike shares his journey from transitioning to a PR firm to developing Crisis Trak, a tool for effective crisis communication. They delve into the impact of COVID-19 on businesses and the lessons learned in crisis management. Key topics include crisis communication steps, challenges faced by small businesses and nonprofits, and industry-specific examples of crisis management. The episode also covers workplace trends, generational differences, and the integration of crisis management as an operational strategy. They conclude with case studies, the importance of hiring experts, and an introduction to the Crisis Trak course.

Speakers

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Mike Swenson

Guest • 60%

Richard Walsh

Host • 40%

Chapters

0:00	Introduction and Mike Swenson's background
2:30	Transition to PR firm and cause marketing
6:19	Crisis management importance and Crisis Trak development
8:48	COVID-19 impact and lessons for businesses
12:11	Crisis communications management steps
18:29	Crisis Track for small businesses and nonprofit challenges
24:02	Nonprofit crisis management and industry-specific examples
28:46	Business adaptations to COVID across industries
32:40	Workplace trends and generational differences in crisis management
36:14	Crisis management as an operational strategy
42:23	Case studies in effective crisis management
47:54	Vendor hygiene crisis and social media's role
53:08	Hiring experts and Crisis Trak course introduction
56:01	Strategic communication during crises and closing remarks

Transcript

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