Elevating Sales Teams: John Golden on Leadership, Training, and Effective Processes

Richard Walsh and John Golden explore building effective sales teams by focusing on core strengths. They tackle hiring, training, and sales processes while emphasizing coaching mid-level performers. The discussion includes misconceptions about sales weaknesses, team selling vs. individual accountability, and managing high-revenue but disruptive salespeople. They highlight the role of AI tools, personal development in sales leadership, and the potential of sales careers. Listeners gain insights into real-world applications, deescalation tactics, and the importance of curiosity and effective follow-up. The episode concludes with final thoughts and a call to action.

Speakers

AI Chat

John Golden

Guest • 55%

Richard Walsh

Host • 45%

Chapters

0:00	Introduction and focus on core strengths in sales teams
1:01	John Golden's expertise and sales skills importance
2:19	Challenges in hiring, training, and defining sales processes
5:06	Coaching mid-level performers and misconceptions about sales weaknesses
9:16	Team selling, individual accountability, and sales role efficiency
13:05	Handling high-revenue but disruptive salespeople
16:03	Consistency and revisiting fundamentals in sales processes
18:44	Changing perceptions and elevating the sales profession
24:02	Follow-up importance and sales career potential
27:18	Automating follow-up with AI tools
30:51	Personal development and sales leadership training
37:55	Exploring career paths and difference between teachers and trainers
41:20	Real-world application and learning from setbacks in sales
44:22	Deescalation tactics and role play in sales training
47:32	Curiosity in sales and effective follow-up questions
51:18	Being present, intentional, and improving listening skills through podcasting
55:01	Final thoughts on sales and connecting with John Golden
56:39	Closing remarks and call to action

Transcript

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